Top writer: Write about less!

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When writing, remember to consider what your reader knows versus what you know as the author. Avoid providing too much information and aim for the right balance to keep readers intrigued. Focus on the most interesting and important aspects rather than trying to cover everything. Good writing often involves sacrificing biographical completeness for humor or intrigue. As a writer, it is crucial to narrow down the scope of your writing to make it more effective and engaging for the audience.

Writing is thinking, which means it’s like lighter fluid for business growth.

Brie has played major roles at writing-rich companies like Stripe, and her expertise on writing-first culture is now used by giants like Amazon and Basecamp.

As she says: “Reality has a surprising amount of detail.” Writing illuminates all the interesting details worth pursuing. And as a result, companies who prioritize writing operate with impressive speed, intention, and rigor.

In this episode, Brie shares years of hard-won wisdom to expose how great writing sets companies apart. She explores the balance of writing vs. taking action; she breaks down the editing process better than a modern-day Maxwell Perkins; and she sheds light on the secret to great writing: your zone of obsession.

If you want to learn how to do the best writing of your life, and grow your company while you’re at it, this episode is for you.

SPEAKER LINKS:

Website: https://www.briewolfson.com/

Twitter: https://twitter.com/zebriez

Stripe Press: https://press.stripe.com/

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470