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Growing Your Brand Through Inbound Media with Patrick Campbell
Marketing Against The Grain
Content cost can be very low
The cost of producing a season of a show, which consists of 13 episodes, can be less than $10,000. The cost per episode can be as low as $25 when the workflow is streamlined and the additional work is minimized. Despite many CEOs having high cost expectations, the actual cost of creating content can be much lower, and it is the role of marketers to help them understand and quantify these costs.
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