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Three Variables for Pricing: Perceived Value, Negotiation Skills, and Uniqueness
There are three variables that determine how much you can charge: perceived value, negotiation/persuasion skills, and uniqueness./nPerceived value is the first variable and is based on the proper value of the product or service./nThe second variable is negotiation or persuasion, which is important when dealing with both jobs and customers./nThe third variable is uniqueness, where there are no easy alternatives available./nIn order to maintain value, it is important to provide something that is valuable and unique, even if there are competitors offering similar services for less.