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Parachute Home: Ariel Kaye
How I Built This with Guy Raz
Focus on Building a Healthy Business
The focus was on building a healthy business rather than solely prioritizing profitability. Despite not being profitable from the start, the aim was to grow and create a sustainable business. The success of advertising on a popular podcast, like POD Save America, had a significant impact on the business, proving to be a successful marketing strategy.
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