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Creating Enduring Work for Social Media
It's okay if your work takes more time than others'. Social media content doesn't have to be the finished product; it can be part of the process. Focus on creating enduring work that keeps working for you after it's done, rather than constantly churning out short form content just to feed the social media machine. Share your short form content as part of the process to build anticipation and prioritize creating larger scale, enduring work.