#161: Ask Creator Science – when to change strategy, my issue with the term “solopreneur,” dealing with trolls, and a lot more
Aug 22, 2023
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Dive into a lively Q&A where listeners' burning questions shape the discussion. Topics range from the dilemmas of creative strategy to the challenges of dealing with online trolls. The importance of collaboration over solitary 'solopreneurship' is emphasized, promoting delegation for growth. Gain insights into content creation tactics, including transforming lengthy pieces into bite-sized social media gems. Explore the delicate balance of audience engagement and the essence of maintaining authenticity in the ever-evolving creator economy.
When considering changing your strategy, evaluate how it aligns with your established direction and seek input from others who have implemented similar strategies.
Engaging with your audience and receiving feedback is crucial for strategy and product research, and defining your target audience clearly is necessary for effective engagement.
To grow a podcast following, cross-promotion in podcast networks, guesting on other shows, and organic growth through email newsletters and genuine reviews are effective strategies.
Deep dives
AI-powered tools can help streamline workflows
Using AI-powered tools like HubSpot CRM can help employees save time on manual tasks and improve productivity. Research shows that employees who use AI are cutting their time spent on tasks like pulling reports or summarizing data in half. Tools like ChatSpot and content assistant integrated into HubSpot CRM can help users work smarter by streamlining research, strategy, content creation, and optimization.
Making informed decisions about incorporating guest strategies
When considering incorporating a guest's strategy into your own, it is important to evaluate how it aligns with your established direction. Changing your strategy drastically can have long-term implications, so it is crucial to assess whether the proposed idea integrates smoothly with your existing course. It is also important to consider the time and effort required to adopt the new strategy. Additionally, it can be helpful to seek input from others who have implemented similar strategies in order to make an informed decision.
Easing into strategy and product research for your business
Engaging in strategy and product research can become easier as you grow your audience and receive more feedback. Generating meaningful responses from your audience is a crucial part of identifying whether your message is resonating and attracting the intended target market. If you are struggling to get responses, it may be necessary to define your target audience more clearly and find the most effective platforms to reach them. Engaging in direct conversations or utilizing social listening can also help you gather valuable insights from your target market.
Navigating through the journey of a creator business
Running a creator business comes with various challenges, including addressing trolls and negative comments. It is important to understand that trolls seek attention, so it is best not to give them any oxygen. Avoid responding to negative comments as it can further fuel their behavior. Instead, focus on maintaining your authenticity and building positive relationships with your audience. If you receive feedback from listeners regarding a guest or any aspect of your content, consider their perspectives and make necessary adjustments while staying true to your overall strategy and vision.
Growing a Podcast Following
One of the most effective ways to grow a podcast following is through cross-promotion in podcast networks. Being part of a network allows for systematic cross-promotion among hosts, pulling in new listeners from existing podcast audiences. Guesting on other shows is also beneficial, as it exposes the host and their show to new audiences. Paid campaigns can be explored, but it's important to ensure that the downloads and subscribers gained are from listeners genuinely interested in the show. Organic growth through email newsletters and genuine reviews from listeners can also contribute to building a podcast following.
Standing Out in an Oversaturated Space
To stand out in an oversaturated health and wellness space, it's essential to have a unique premise and quickly communicate why it's different from others in the same space. Demonstrating a clear understanding of your target audience and their needs can help attract attention. Experimentation with different content formats, such as conversational posts, adding images or videos, and fostering engagement through replies, can generate interest and encourage organic growth. Building relationships with other creators in the space and leveraging guest appearances on their platforms can also help expand your reach.
In this episode, we're going to do another listener mailbag.
Instead of doing a guest interview as I typically do, I'm going to do a question and answer.
I'm going to start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, LinkedIn, and then finally Threads. I'm going to answer as many questions as I can before I lose steam.
