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Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
Start with the Audience, Not the Idea
The key insight is to prioritize understanding the audience before creating a podcast. By identifying the target audience, creators can tailor the content to meet their specific preferences such as format, length, and topics. Knowing the audience's habits and preferences allows for the production of content that resonates with them, rather than creating something and hoping it appeals. Building a dedicated audience who actively seeks out the content is more effective than trying to force a podcast onto disinterested individuals.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode