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E012: How to Win BFCM/Q4 in eCommerce | Paid Ads, Creative, Offer Structuring, Email Marketing, Collaborative Commerce & More | Nick Shackleford, Chase Dimond, Dara Denney, Daniel Okon
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Building Relationships with Complementary Companies for Cross-Promotion Opportunities
Build relationships with complementary companies and cross-promote each other's products for greater audience reach and sales. Direct promotions and partnerships have been more successful than giveaways. Collaborating with brands that offer complementary products can lead to huge opportunities for acquisition and brand awareness. For example, a company selling bath soaks can partner with a brand that sells high-quality bathrobes.
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