Assumptions about how a business can flourish should be aggressively addressed when theories aren't panning out
Taking risks and moving towards where opportunity will be most robust in the future is essential
Choosing the risk that makes most sense is key in business decision-making
Rapid Response with Bob Safian: If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.