
10 pricing tips from 10 pricing experts
Nudge
00:00
Strategies for Effective Pricing Presentation
Break down prices into smaller increments like daily costs to make products more appealing and affordable. Using precise amounts instead of rounded prices increases sales significantly, as observed in various studies. Specific pricing like $249,749 rather than rounded prices like $250,000 has been shown to raise the perceived value and actual sale price of products. Employing charm pricing by ending prices in 99 pence or cents can also improve sales performance contrary to common marketing beliefs.
Play episode from 02:02
Transcript


