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$100M Leads Audiobook Part 3 – Warm Outreach | Ep 588
The Game w/ Alex Hormozi
Warm Outreach Example
Offering free case studies to generate testimonials. Helps people achieve dream outcomes without effort. Guarantees results or works with them until they achieve them. Uses testimonials to boost perceived likelihood of achievement. Asks if they know anyone who could benefit. No pushy sales pitch. Can be used in various communication channels.
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