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Learn how to generate leads through warm outreach with Alex Hormozi. He shares a 10-step process for reaching out to warm audiences, including personalized messages and offers. Discover effective strategies for lead generation, building credibility, and convincing people to say yes. Also, find out when to start charging for your product or service and how to incentivize upfront payment.
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Quick takeaways
- Segmenting audiences into warm and cold and using different communication paths is crucial for lead generation.
- Personalized messages, regular communication, and increasing perceived likelihood of achievement are key to converting warm leads into paying customers.
Deep dives
The Core Four Advertising Methods
The podcast episode discusses the core four advertising methods for getting leads. It emphasizes the importance of audience segmentation into warm and cold audiences and the two paths of communication: one-to-one and one-to-many. The core four methods are identified as warm outreach (one-to-one to warm audience), posting content (one-to-many to warm audience), cold outreach (one-to-one to cold audience), and paid ads (one-to-many to cold audience). The episode highlights the significance of using these four methods effectively to generate leads and grow a business.
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Listen to the best highlights from the podcasts you love and dive into the full episode