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The Importance of Speed in Business
In today's fast-paced world, speed is everything. In the past, mailing press releases to clients was the norm, but now expectations have skyrocketed. The challenge for businesses is to continue getting faster even as they grow. Ironically, larger companies often become slower due to bureaucratic processes. This is a significant concern for marketing departments, as they are responsible for customer experience in the majority of global companies, according to Salesforce.