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Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury Newsletters
My First Million
Rise of Direct-to-Consumer Brands in Various Industries
The success of Dollar Shave Club initiated a wave of direct-to-consumer (DTC) brands in various industries, characterized by consistent lowercase text, similar fonts, and the use of millennial pink. This approach involves elevating mundane products with exceptional branding and significant investment in creative efforts before marketing and selling them online. Now, the model is expected to extend to traditionally unattractive industries like self-storage and U-Haul, enhancing their branding and online sales strategies.
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