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Bullshit strategy - and how to avoid it

The WARC Podcast

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Recognizing the Need for Strategy

Businesses often approach me with issues stemming from a lack of strategy, such as hitting a growth plateau or trying to solve branding problems superficially. It is crucial to understand that a proper strategy can address these underlying issues effectively. By educating businesses on the essence of strategy, it becomes evident that they lack it, thereby creating a demand for strategic planning and implementation.

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