The WARC Podcast
Bullshit strategy - and how to avoid it
Jun 6, 2024
Alex M H Smith, strategist and author of 'No Bullsh*t Strategy', discusses the importance of clear strategic solutions in business growth, the power of bold strategies in evolving markets, and the essence of a good strategy. Examples from Apple, IKEA, and Tesla highlight the effectiveness of strategic thinking in achieving a competitive edge.
52:31
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Quick takeaways
- Great companies have no competitors - focus on differentiation.
- Avoid 'bullshit strategies' by prioritizing clarity and distinct value propositions.
Deep dives
Understanding Different Levels of Strategy
Strategy can be dissected into various tiers, with business strategy being the overarching decision-making process that determines a company's overall direction, operational choices, and differentiation from competitors. Beyond this, brand strategy focuses on how a company presents itself, often managed by branding agencies, and advertising strategy delves into the detailed tactics of ad campaigns to support the brand strategy.
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