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Meghan Keaney Anderson (Jasper) & Mary Sheehan (Author) Cut Through the AI Clutter While Contextualizing the Latest From Google’s Gemini
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Product Marketing Archetypes
Product marketing involves different archetypes such as market leader, challenger brand, crowd favorite, and hybrid creator. Each archetype has its strengths and weaknesses, with the market leader being defensive, the challenger brand enjoying the opportunity to disrupt, and the crowd favorite focusing on audience-based positioning. The hybrid creator represents a brand new field with its own set of strengths and challenges.
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