Meghan Keaney Anderson (Jasper) & Mary Sheehan (Author) Cut Through the AI Clutter While Contextualizing the Latest From Google’s Gemini
Unsolicited Feedback
Product Marketing Archetypes
Product marketing involves different archetypes such as market leader, challenger brand, crowd favorite, and hybrid creator. Each archetype has its strengths and weaknesses, with the market leader being defensive, the challenger brand enjoying the opportunity to disrupt, and the crowd favorite focusing on audience-based positioning. The hybrid creator represents a brand new field with its own set of strengths and challenges.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
