Show, don't tell: the power of doing live demos

The speaker emphasizes the importance of doing live and real-time demos to showcase credibility and sincerity, as opposed to merely pitching ideas. By being willing to demonstrate the product in action, the company was able to close deals on the spot at trade shows. This approach aligns with the company's engineering roots and ethos of standing behind their work. The speaker advises against overthinking and highlights the value of getting started instead. Additionally, the book 'Zero to One' by Peter Thiel is recommended for its insights on startups and industry disruption.