Leadership, Brand Strategy & Transformation - Minter Dialogue cover image

Getting Strategic and Building Success in the Non Profit Organization with Patrick Jinks (MDE412)

Leadership, Brand Strategy & Transformation - Minter Dialogue

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Purpose in Corporate and Non-profit Organizations

Organizations can have a purpose through the value they add with their products or services, or by investing profits in social causes. Corporate entities sometimes enhance the world directly with products, whereas non-profits focus on social good, with the latter needing to demonstrate social value to maintain tax-exempt status. Non-profits need to be accountable and measure their impact on the community they serve, even if the IRS doesn't actively monitor these metrics.

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