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Feedback as the Key Indicator
Feedback, gathered through surveys and conversations, drives decisions on content placement, such as the prominent position of the live music section in the newsletter. Despite not relying on quick data, the placement is determined by the constant feedback received and the section's popularity indicated by audience interactions and requests for its elevation in the newsletter. The strategic location of the section, alongside low-ad placements, ensures visibility and validates its status as the most popular section, supported by an 'educated guess' backed by certainty. Initial growth strategy prioritizes Facebook ads, with a potential addition of a referral program post-reaching a significant audience base of a thousand, dismissing claims of Facebook ads obsolescence.