How I Built This with Guy Raz cover image

Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

How I Built This with Guy Raz

NOTE

Seeking Innovation in Untapped Markets

After reflecting on their previous business, the speaker and their partner decided to seek opportunities in untapped markets by identifying large categories in the grocery store begging for innovation. They dismissed the milk and soda categories due to ongoing innovation, and instead focused on the cereal aisle, which they perceived as lacking significant innovation and saw potential for creating a groundbreaking product.

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