2min snip

How I Built This with Guy Raz cover image

Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

How I Built This with Guy Raz

NOTE

Seeking Innovation in Untapped Markets

After reflecting on their previous business, the speaker and their partner decided to seek opportunities in untapped markets by identifying large categories in the grocery store begging for innovation. They dismissed the milk and soda categories due to ongoing innovation, and instead focused on the cereal aisle, which they perceived as lacking significant innovation and saw potential for creating a groundbreaking product.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode