
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
How I Built This with Guy Raz
Seeking Innovation in Untapped Markets
After reflecting on their previous business, the speaker and their partner decided to seek opportunities in untapped markets by identifying large categories in the grocery store begging for innovation. They dismissed the milk and soda categories due to ongoing innovation, and instead focused on the cereal aisle, which they perceived as lacking significant innovation and saw potential for creating a groundbreaking product.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.