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Incentivized Aggression in Social Media
Companies in social media platforms are incentivized to use aggressive tactics to keep users engaged, even if it is not healthy for them. The profit model of keeping users on screens for long hours can be detrimental to human health. The challenge lies in aligning products with human well-being without compromising the bottom line, which is currently fixated on maximizing shareholder value. This focus on shareholder value overlooks the negative externalities, such as creating a highly addicted user base, thereby creating a significant issue in social media platforms like Facebook.