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Alignment and Cadence Drive Content Strategy
Content creators should align their content strategy with their business goals and cadence, focusing on different topics and content types for each stage of the customer journey. For instance, attract content should focus on drawing in the audience with topics like 'The Best Diet for Longevity,' while convert content should address the audience's problems and pain points. Ascend content should highlight successful client case studies to lead people into flagship programs. By aligning content with marketing objectives and working backward from business goals, content creators can develop a revenue-generating content plan that appropriately targets each stage of the customer journey.