SPI 762: How to Create More Content with David Ziembicki
Feb 23, 2024
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Learn how to create and repurpose content like top influencers Gary Vee and Amy Porterfield. Discover tools like Descript and Canva to streamline production. Dive into strategies for efficient content creation and distribution on social media platforms.
22:29
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Quick takeaways
Repurposing existing content to create a content engine boosts online visibility and audience engagement.
Strategically aligning content with business goals drives revenue, attracts ideal customers, and nurtures relationships for long-term success.
Deep dives
Benefits of Using a Content Engine
Creating a content engine in your business allows you to efficiently produce and repurpose content to engage with your audience across multiple channels. By establishing a content engine, you can transform one video into various assets and posts tailored for different social media platforms. This process enables you to consistently generate a high volume of content, enhancing your visibility and reach online. Implementing a content engine also empowers you to systemize your content creation process, making it easier to manage and schedule posts efficiently.
Content Strategy Alignment for Revenue Generation
Ensuring that your content strategy aligns with your business goals is crucial for driving revenue and attracting the right audience. Your content should focus on attracting your ideal customers by addressing their challenges and providing valuable insights. Additionally, converting your audience into leads and customers through strategic content can lead to increased engagement and conversions. Moreover, ascending your leads to higher-tier programs and services through targeted content helps maximize the value of your offerings and nurtures long-term customer relationships.
Steps to Establish a Content Engine
To build a successful content engine, start by creating long-form content, such as videos, and repurposing it into various assets for distribution. Repurposing content into shorter formats, like quote images and video highlights, allows for broader visibility and engagement on social media platforms. Promoting your content through strategic interactions, collaborations, and paid advertising can further amplify its reach and impact. Lastly, measuring and tracking the performance of your content helps you refine your strategy for continuous improvement and audience engagement.
#762 Creators like Gary Vaynerchuk post hundreds of times per week across multiple platforms. How is that even possible, and what can we learn from this approach? David Ziembicki of the Expert Business Agencyis guest hosting this Teaching Friday episode to shed light on the content engine behind some of the most successful influencers. He shares the blueprint to help you model their system in your business for massive growth. The key is repurposing content you already have, so tune in for the step-by-step process! David delivers an absolute masterclass on how to build an effective social media strategy today! Listen in because you'll be able to assess your current level, mature as a creator, and generate more revenue. You'll also learn to leverage tools like Descript, Canva, and ContentStudio to supercharge your production schedule without hiring a team! For more from David, visit ExpertBusiness.com/spi to access his free content engine guide! Show notes and more at SmartPassiveIncome.com/session762.