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S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)
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Intentional Teams Drive Celebrity Brands
Successful celebrity brands often rely on intentionality and effective teams. For instance, Rihanna's Fenty brand benefited from assembling the right expertise from the beginning, ensuring quality formulation and diverse shade ranges that resonate with consumers. This contrasts with many other celebrity ventures that prioritize brand presence over product excellence, often resulting in homogenized offerings. The bankruptcy of conglomerates like Amherst highlights the risks of relying solely on marketing clout without product integrity. Ultimately, brands lacking quality will struggle to sustain themselves over time, affirming that successful monetization must align with meaningful and elevated product offerings.
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