Empowerment and Co-Creation in Product Development

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Empowering users to feel a sense of co-ownership and allowing them to contribute to the product can create a groundswell of enthusiasm and a flood of ideas. It's like being a good host at a party, where people are allowed to connect organically, leading to new friendships, laughter, and a sense of impact. This approach can make everyone feel at home and at ease, ultimately leading to a product that everyone will be talking about for months.

What lessons can business leaders learn from the games industry? Elan Lee, co-founder of Exploding Kittens Inc., joins Reid Hoffman to discuss how Exploding Kittens became one of the most successful Kickstarter campaigns of all time. Elan shares how creativity and diverse expertise were essential for scaling a potential one-off success into a prolific games studio. And he reveals how he cultivated a community by transforming casual colleagues, partners and customers into key stakeholders.

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