AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
How do you build an organic marketing engine for your business? (#197)
Marketing Against The Grain
Effective Paid Marketing Strategies for Scale
To scale indefinitely, integrate a payback period and CAC model with favorable unit economics. Recognize that channels will saturate over time, leading to the need for diversification. Paid marketing can be divided into three core buckets: direct return on ad spend, indirect model (optimized for conversion but through indirect means), and engagement optimization. Start with engagement optimization as it allows for a broader approach before focusing on direct return on ad spend strategies. Use incrementality studies to measure the success of indirect ad campaigns.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode