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#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising
Modern Wisdom
**The best argument?! **
Anomalies like the comedy world where people are paid to be weird are rare and valuable compared to templated, formulaic industries like management consulting. While many organizations believe that logic is the best indicator for the right course of action, fields like advertising and comedy challenge this notion by valuing ideas that come from left field and can only be post-rationalized.
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