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Why Tubi CEO Anjali Sud thinks free TV can win again
Decoder with Nilay Patel
Compete with TikTok bootleggers
The strategy proposed is to steal the TikTok bootlegger plan by creating grainy clips of old movies with weird shimmers sped up, allowing viewers to flip through them and press a button to start playing. The advice is to focus on competing with the TikTok bootleggers rather than just emulating TikTok. When it comes to making strategic decisions, the framework involves asking three key questions: whether the problem being solved is mission-critical, if the solution is sustainable, and if the team has the capabilities to execute the solution effectively.
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