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Creators, Creativity, and Technology with Bob Iger
a16z Podcast
Bob Iger Explaining The Creative Process at Pixar
At Pixar, the creative process is driven by the director's idea, with the director and team fully dedicated to the movie in a specific room. This fosters a passionate, tangible and collegial environment. In contrast, Disney assigned ideas to directors, leading to a lack of passion and connection. Pixar's approach resulted in a strong sense of place and home for each movie, making the team feel a part of the film. This unique creative culture was crucial to the success of Pixar's films.
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