a16z Podcast Creators, Creativity, and Technology with Bob Iger
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Jan 6, 2023 
Bob Iger, former CEO of Disney and mastermind behind acquisitions like Pixar and Marvel, shares insights on how technology reshapes creativity and content. He discusses navigating the transition from traditional media to streaming and the importance of storytelling. Iger highlights the significance of feedback and risk in fostering creativity, plus the challenge of decentralization in decision-making. The conversation also touches on immersive experiences and the future of content in a rapidly evolving digital landscape.
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Prioritizing Excellence Over Deadlines
- Focus on the right people, including management and those who understand the creative process.
- Avoid rushing movies into the marketplace before they are fully baked; prioritize excellence over deadlines.
Managing Creatives
- Understand the creative's ownership and self-esteem tied to their work.
- Establish a genuine partnership and offer perspectives, not orders.
Giving Feedback to Creatives
- Provide high-level feedback on pacing, story, and overall feel, not minor details.
- Avoid petty feedback; focus on big-picture improvements.
