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a16z Podcast
Creators, Creativity, and Technology with Bob Iger
Jan 6, 2023
Bob Iger, former CEO of Disney and mastermind behind acquisitions like Pixar and Marvel, shares insights on how technology reshapes creativity and content. He discusses navigating the transition from traditional media to streaming and the importance of storytelling. Iger highlights the significance of feedback and risk in fostering creativity, plus the challenge of decentralization in decision-making. The conversation also touches on immersive experiences and the future of content in a rapidly evolving digital landscape.
01:20:46
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Quick takeaways
- Investing in high-quality branded content helped Disney attract consumers across different distribution platforms.
- Managing creatives effectively requires partnership, constructive feedback, and trust-building.
Deep dives
Disney's focus on high-quality branded content
Disney's strategic priority was to invest in high-quality branded content, believing that great stories and creativity would stand the test of time and attract consumers regardless of the distribution platform. This led to the acquisitions of Pixar, Marvel, and Lucasfilm, which brought well-known brands and talented creatives under the Disney umbrella.
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