Creators, Creativity, and Technology with Bob Iger
a16z Podcast
Content Creation in a New Era
This chapter explores the significance of prioritizing content creation over distribution in a rapidly changing media landscape, using Disney as a case study. It discusses Disney's strategic acquisition of Pixar and later Marvel, emphasizing the importance of strong storytelling, brand identity, and adapting to technological advancements. The narrative also highlights the shift in entertainment models from traditional distributions to the necessity of embracing streaming technology in response to evolving consumer behaviors.
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