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Buying Businesses Beats Starting from Scratch
Engaging in affiliate deals can effectively reduce marketing spending while doubling leads. Acquiring an existing business often proves more beneficial than starting anew, as it provides access to a customer database and existing staff. However, challenges arise from cultural integration and the need to adapt established practices. Starting from the ground up may be preferable for those lacking industry experience to minimize mistakes. Success in business acquisition depends on understanding the unique characteristics of the industry, having adequate support, and the financial implications of the purchase. Historical performance suggests that acquired businesses can show significant improvement, making acquisition a viable strategy if executed well.