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20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Connect Inputs to Outputs for Sustainable Growth
Founders and growth leaders often err by prioritizing output metrics like Annual Recurring Revenue (ARR) and subscribers over essential input metrics. It's crucial to focus on upstream inputs such as signup rates, activation rates, and conversion rates, which drive the desired outputs. Growth leaders must align the company's strategy with these metrics, ensuring clear communication with their teams about how their initiatives impact both input and output metrics. Understanding baseline performance and benchmarking against similar companies provides valuable insights, yet it’s essential to recognize the unique aspects of each product and its user dynamics, as benchmarks serve only as initial points of reference.
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