The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
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Sep 20, 2024 Phil Carter, a growth advisor and angel investor renowned for his work with brands like Faire and Quizlet, shares invaluable insights on consumer subscription success. He discusses the seven core levers for winning in this space, like optimizing pricing and the importance of user onboarding. The conversation dives into boosting marketing efficiency, refining paywall strategies, and maximizing 'time to value' to enhance user retention. Phil also highlights common pitfalls founders face, emphasizing the need for adaptable growth strategies and effective use of data.
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Growth Definition
- Growth in tech means accelerating product adoption and demonstrating value to users.
- This leads to better conversion, retention, and monetization, varying across products.
Building a Growth Team
- Determine what drives your business growth before forming a growth team.
- Consider factors like acquisition channels and target customer behavior.
Strava's Growth
- Jason VanderBeek, an engineer at Strava, became a natural growth leader by analyzing growth patterns.
- This highlights how growth leaders often emerge from other functions.