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How to Think Big with David Friedberg, Founder of Cana
My First Million
Google's Server Architecture and Hardware Advantage
Google's success was attributed to their unique server architecture which utilized cheap commodity hardware to build efficient web crawling and indexing servers. By building cost-effective servers, Google was able to search more of the web, refresh content faster, and create a larger index than competitors. Their approach allowed for easy scalability and lower operational costs. Google's hardware engineering team delved deep into creating custom solutions, such as developing their own chips and networking equipment, giving them a structural advantage in technology. This hardware advantage translated into simpler websites with low operational costs, eliminating the need to heavily monetize through ads. The strategic hardware infrastructure established a strong competitive edge for Google, enabling them to continually expand their network, attract more users, and reinvest in enhancing their search capabilities.
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