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#204 John Bragg: The Blueberry Billionaire

The Knowledge Project with Shane Parrish

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Focus on Mastery to Achieve Growth

Success stems from concentrating on a specific product or niche and maximizing its output. By excelling in a particular area, such as wild blueberries or carrots, businesses can secure their position as leaders. The key is to refine processes and scale operations rather than diversifying too quickly. Attempting to engage in multiple ventures often leads to failure; instead, commitment to one's strengths and a gradual approach to expansion prove more effective.

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