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How to 10x Your "Old" Content Into Something Brand New w/ Ali Schwanke [Best Of]
Distribution First
Consistency Builds Trust in Content Creation
Understanding audience needs is crucial for content creators, particularly as companies may prematurely shift messaging, fearing audience fatigue. However, maintaining a consistent message fosters trust, preventing audience disillusionment when content changes. Although overwhelmed with available learning resources, audiences still appreciate clear and steady guidance. Successful brands, exemplified by figures like Dave Ramsey, strategically test new platforms without abrupt transitions, which keeps their followers anchored in the brand’s core values. Additionally, diversifying content through various personalities within a brand can appeal to different audience segments while maintaining a consistent message, ensuring long-term engagement and loyalty.
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