we've talked about this recently where if you look at analytics, let's take it like a retention graph, that'll tell you when retention dropped. It doesn't tell you why retention dropped. Exactly. You know, like, they can collect information, but then there's this subjective explanation that may or may not be right. And it may be some degree of rightness. And ultimately, we'll never we'll never know. So what you saying is the inputs that you put into a system, it's a complex system. There's a number of inputs. You can't copy one input, which might be like the frame of the package of the idea, and say that is what led to success because there's a whole host of other inputs that went into it.

Yeah, that's spot on. And I love your example of like retention fall off, right? Because YouTube can give you that data, but they can't tell you why. And if you don't know the why, you can't prevent it. So I think using, like we use metrics as well, but like literally what we do is once a week, we have a one hour meeting where we like analyze performance for about 20 or 25 minutes. And what we've sort of found is that analyzing every video for an hour doesn't actually improve performance. Instead, take one video that did really well, one video that did really poorly, and ask yourself what went into this video and what went into this video. I really like this as

kind of a wrap-up to the conversation here. Obviously, I'm coming to you with your experience working with people as a doctor, everything you've learned, you're also a very successful creator in and of yourself. So I'd love to hear how Dr. K, the content creator, approaches the act of creating content. Like how do you think about ideas? How do you think about performance? What do you try to keep in the front of your mind as you go into the act of creating content? Yeah.

So it's interesting. So I don't think about success at all. So I find that I make my best content when I completely ignore the concept of performance. So what I really think about is like, it's kind of, it's really interesting, but I started creating content to solve a problem. And that problem was people's mental health is awful. And, like, people don't know what to do about it. You can't, there aren't enough mental health professionals to fix everybody. Furthermore, this realization that mental health is more than the treatment of mental illness. So if you sort of think about health, right, there's like, sure, we can do surgery. But like, if you want to create a healthy population, you don't need more surgeons. You need people to be diet, like eating healthy, exercising, meditating, hugging each other, spending time in sunlight. So this dimension of physicality, we understand. We like know this, like we know that everyone should be like getting sunlight and things like that. But when it comes to our mind, we don't know how to make a healthy mind. And so what I sort of realized is like people need this information. So when I make a piece of content, the thing that is in my mind first and foremost is what do people need? And I'm going to do my best to try to give it to them. And so on a given day, different things come to mind. Okay. Like, so we're working on a video of maybe like autism spectrum and software development and what's the interaction between the two. And sometimes I get excited about things. I'm like, this is really cool. There's another video that I'm doing research on, which is like ADHD and menstrual cycles, which I think is like quite revolutionary that we don't think about this. So like, there's things that I will kind of read and get excited about. And then I think about what will actually help people because that's what I set out to do. The last thing that is actually honestly a pretty big part of my content creation is the recognition that this could end at any moment. So I could die. I could get canceled. You know, there could be changes to regulation or whatever. Like there's all kinds of things. So I only have a limited amount of time. So I don't think about ensuring success in the future. I think about what can I, if today was the last day that I created content, like what would I do? If