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The Marketing Book Podcast cover image

431 Leading Growth by Anthony Iannarino

The Marketing Book Podcast

NOTE

The Problem with Outdated Sales Approaches

Salespeople often rely on rapport-building techniques that do not add value to the client/nCreating value for the client is crucial in sales/nSales approaches need to change with the times and the changing buyer behavior/nBuyers now have access to more information and are more discerning in their choices

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