The JRo Show cover image

Interview with XPEL CEO Ryan Pape

The JRo Show

NOTE

Value Over Pricing Competitiveness

The company's pricing strategy historically focuses on providing premium value rather than competing on price. They aim to be priced 10-15% higher than competitors to maintain premium positioning. Price increases occur every one and a half to two years, with the emphasis on offering extra value to customers through marketing and other aspects.

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