
The JRo Show
Interview with XPEL CEO Ryan Pape
Apr 12, 2024
Ryan Pape, CEO of XPEL, discusses their business model, market share, pricing strategy, future growth opportunities, and acquisition strategy. They delve into XPEL's culture, competitive advantages, and the importance of a positive workplace environment. The podcast also explores the financial impact of inventory growth, strategic acquisitions, and the risks of technological obsolescence in the auto paint industry.
01:29:37
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Quick takeaways
- XPEL focuses on premium pricing strategy for gross margin growth.
- International sales drive future growth opportunities for XPEL.
Deep dives
Expel's Unique Pricing Strategy and Margin Growth
Expel's unique pricing strategy focuses on being priced as a premium provider, allowing for creative increases in gross margins. The drivers of margin increase include product mix enhancements, international market expansion, and efficient product cost management. These strategies have led to sustained growth in gross margins over time.
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