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Interview with XPEL CEO Ryan Pape

The JRo Show

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Analyzing XPEL's Pricing Strategy

This chapter explores XPEL's pricing strategy, focusing on being a premium provider and adding value rather than competing on price. It outlines their historical pricing approach compared to competitors, with modest and strategic price adjustments over time. The discussion emphasizes the balance between market share growth, market expansion, and the importance of maintaining profitability in the automotive protection industry.

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