How to Create Customer Advocates In Your Go-To-Market w/ Jay LeBoeuf (Head of Sales, Descript)
The Science of Scaling
00:00
The Importance of Referrals in Sales Organizations
There is an opportunity to leverage referrals in the go-to-market ecosystem/nBuilding champions and utilizing referrals should be codified into a sales methodology/nMany mature sales organizations have a cold calling script, but lack a referral script/nJay is emphasizing the importance of generating referrals/nProviding value and making authentic asks can lead to successful referrals/nContinued support and training materials can strengthen customer relationships
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