Rory Sutherland: The Psychology of Advertising
The Knowledge Project
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The Heathrow Effect: Herding Behavior in Business
There is herding behavior in business that drives people to stick to default options./nThis behavior is referred to as the Heath Row Effect./nDefault options are not always the best solutions, but people stick to them to avoid blame in case something goes wrong./nChoosing more imaginative and unconventional options may be better, but people are hesitant to do so due to fear of blame.
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