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Best of: The Science of Making—and Keeping—Friends
A Slight Change of Plans
Invest in Friendships with Affection and Generosity
Investing in and maintaining current friendships involves applying the Risk Regulation Theory, a concept related to how much we invest in a relationship based on the fear of rejection. Showing affection, generosity, care, consideration, and vulnerability can deepen friendships by conveying to others that it is safe to invest in the relationship due to the level of investment shown by the other person.
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