Creating niche sites with low competition keywords and long articles can lead to immediate ranking due to the lack of good results, shifting the market paradigm towards cost-effective content creation. This window of opportunity is predicted to last 18 to 24 months before becoming mainstream. With AI writing tools advancing, expertise will be crucial for creating unique content that stands out. Organizations are advised to gather expert knowledge into a vector database for content creation, enabling differentiation in a world where content costs are minimal. The key to success lies in having a siloed corpus of information that guides AI to produce unique and brand-specific content, setting apart companies in the long run.
Robert Leonard chats with Cody Schneider about all things digital marketing and online business.
Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI.
IN THIS EPISODE, YOU’LL LEARN:
00:00 - Intro.
09:33 - What niche sites are and how they work.
12:06 - How AI is impacting content generation.
30:44 - If niche sites are still viable with AI hitting the scene.
33:26 - Why you should be posting content on Twitter.
41:23 - Why brand is so important.
44:10 - How to grow a podcast.
51:44 - How to grow a newsletter.
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
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