The Importance of an Information Layer in Maintaining Consistency Across Business Systems

Without an independently managed set of concepts to link things together, e-commerce companies face challenges. They struggle with merging taxonomies onto navigation, hindering non-product marketing. To succeed, businesses must tie product content to the products and understand their customers' interests. Core capabilities like merchandising, content management, and customer management live in separate systems. The information layer allows businesses to align their terminology and describe information consistently across systems.