Without an independently managed set of concepts to link things together, e-commerce companies face challenges. They struggle with merging taxonomies onto navigation, hindering non-product marketing. To succeed, businesses must tie product content to the products and understand their customers' interests. Core capabilities like merchandising, content management, and customer management live in separate systems. The information layer allows businesses to align their terminology and describe information consistently across systems.
Bram Wessel and Gary Carlson are the founders of Factor, an information architecture and experience design consultancy. In this conversation, we discuss their practice of helping organizations gain alignment by defining the information layer that underpins their digital systems.
Transcript
https://theinformed.life/2022/11/20/episode-101-bram-wessel-gary-carlson/
Show notes
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