Quit Stalling and Build Your Brand. You Don't Need an MBA to Crush It In Ecommerce with Ben Leonard
Entrepreneurs on Fire
Defining a Brand and Solving Problems
A brand is a group of products that solves problems for a particular group of people. It's important to understand our target audience and their problems in order to develop products that resonate with them. Selling something you love and are passionate about is key because you can better connect with your target audience. Instead of rushing to sell something, focus on solving a problem within your passion or niche. Look for annoyances or challenges and find ways to make it better.
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