
Growth marketing expert Ramli John on why you’re getting user onboarding wrong
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Focus on User Research and Understanding in SaaS User Onboarding
In SaaS user onboarding, it is crucial to stay connected with users to understand their problems and where they are getting stuck. This requires being intentional about reaching out to users, conducting user research, and ensuring that the positioning and messaging are connecting with the users. Without a clear understanding of user needs and challenges, product tours or tool tips will not be effective in the onboarding process.
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